Posts Tagged ‘Strategies’
Real Screenwriting: Strategies and Stories from the Trenches
Real Screenwriting: Strategies and Stories from the Trenches
Product Description
As news of screenwriters getting seven-figure deals leaks to the masses, it’s no wonder hundreds of aspiring screenwriters come to Hollywood each day for a chance at easy money and glory. However, the reality is that writing and selling a screenplay is far easier said than done and requires that the author not only write a cohesive and complete script (and not just have an idea for a movie), but that he also have the knowledge of the filmmaking process and industry necessary to market and sell the screenplay. Real Screenwriting: Strategies and Stories from the Trenches provides the real deal on the art, craft, business and everyday life of a screenwriter. Written by a former entertainment lawyer turned successful Hollywood film producer and produced screenwriter, and gleaned from the author’s popular screenwriting seminars at UCLA Extension school, this book provides aspiring writers with the inspiration and tools they need to get their stories on the page, and eventually onto the screen. Real Screenwriting also presents personal “in the trenches” anecdotes, invaluable insider tips and strategies, plus the helpful Hollywood survival skills every screenwriter needs to write a marketable screenplay, network himself, get an agent, protect his work, and develop a writing career.
Real Screenwriting: Strategies and Stories from the Trenches
Scientific Search Engine Marketing: Strategies For Maximizing Your Pay Per Click Return On Investment
Product Description
Scientific Search Engine Marketing presents rational, scientific strategies for managing pay per click campaigns. It is based around two principle ideas: that split-testing is the only way to determine the most effective keywords, ads and web page copy; and that you should focus your pay per click budget on those keywords that generate the most profit per click or the lowest cost per conversion. This book shows the techniques that professional search engine marketers use to pick the best keywords and allocate budget accordingly.
Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines
Product Description
You’ve got products. You’ve got a website. You’re ready to do business online. Now, how do you attract new customers?
You may have heard stories about companies putting their business in front of 80%+ of Internet users in as little as 24 hours. You may already know of your competitors that appear on all of the major search engines. And you want to get in on it, but aren’t sure where to begin?
You’ll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-per-Click works to why it is so extraordinarily effective, as well as offer detailed information on how to design a successful campaign, how to test concepts, determine what works, and fine-tune your campaigns to maximize the Return on Investment (ROI). It also delves into more advanced topics affecting advertisers today, including contextual advertising (getting your website listed on thousands of websites without paying a penny), localized search (targeting a specific local area through search engines), and click fraud (how to protect yourself against it).
The book offers detailed reviews on over 20+ major search engines, including tips and advice on how to get the most out of each one. You also get unbiased reviews of the top Pay Per Click tools and three appendices including an extensive Pay Per Click Glossary and Recommended Resources to help your business grow. Finally, the book offers tips, techniques, and ideas contributed by 14 top experts in the industry on how you can improve your search engine advertising efforts.
As a bonus, you receive over $125 worth of credits on major PPC search engines, including Yahoo!, FindWhat, Search123, Findology, SearchFeed, Kanoodle, Enhance Interactive, Mamma, Verizon SuperPages, and many others to get you started.