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	<title>Will Dee &#187; Scientific</title>
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		<title>Scientific Search Engine Marketing: Strategies For Maximizing Your Pay Per Click Return On Investment</title>
		<link>http://www.willdee.net/scientific-search-engine-marketing-strategies-for-maximizing-your-pay-per-click-return-on-investment/</link>
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		<pubDate>Thu, 31 Dec 2009 04:39:39 +0000</pubDate>
		<dc:creator>Will Dee</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Click]]></category>
		<category><![CDATA[Engine]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Maximizing]]></category>
		<category><![CDATA[Return]]></category>
		<category><![CDATA[Scientific]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Strategies]]></category>

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		<description><![CDATA[Scientific Search Engine Marketing: Strategies For Maximizing Your Pay Per Click Return On Investment Product DescriptionScientific Search Engine Marketing presents rational, scientific strategies for managing pay per click campaigns. It is based around two principle ideas: that split-testing is the only way to determine the most effective keywords, ads and web page copy; and that [...]]]></description>
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