Comments on: Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines

By: Lori Appleman

Lori Appleman — Fri, 27 Nov 2009 03:18:56 +0000

I bought this book to help market my new business and like many small business owners, my budget it tight. That's why PPC seemed so attractive, but my search for useful information on the Internet didn't really leave me with the confidence to get started. Pay-per-click Search Engine Marketing Handbook had the information I needed to get going. My only request would be more information on evaluating success. I did find some information on how many Click throughs and conversions to expect in the book, it just seems this could be covered more deeply.

Rating: 4 / 5

Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines

By: G. W. President

G. W. President — Fri, 27 Nov 2009 01:48:55 +0000

After completing this book written by the brother Mordkovich, I have come away with a complete understanding of the PPC (pay per click) industry and the many pitfalls and problems that businesses face in promoting their web sites through this venue. This book steers you in the right direction regarding your campaign after giving a comprehensive overview of the industry and how to go about setting up your ad campaign. The chapter on 'click fraud' alone gives a sobering look at the challenges that the PPC industry faces and does not try to 'sugar coat' the truth about where the industry is headed. Without hesitation I highly recommened this book if you would like a complete education on the PPC industry, setting up an ad campaign and avoiding the most common mistakes made. An absolute must have for any online business that advertises!

Rating: 5 / 5

Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines

By: Hsiang-yu Lin

Hsiang-yu Lin — Thu, 26 Nov 2009 23:23:14 +0000

It helps me to build PPC knowledge and help me start with PPC at work.
Very useful book

Rating: 5 / 5

Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines

By: John Halloran

John Halloran — Thu, 26 Nov 2009 21:37:58 +0000

This is another great resource that helped me deal with a very bad SEO outsourcing project with new inexperienced webmasters. Thank god I found Synapse communications and this fine book. Synapse India also known as Synapse Communications did a fine job on my websites. The Pay Per Click Search Engine Marketing Handbook is an absolutely amazing book and it truly deserves the name of "PPC Bible". Read this book and find a good company to handle PPC and SEO like Synapse India or synapse communications.

Rating: 4 / 5

Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines

By: Y. Plotkin

Y. Plotkin — Thu, 26 Nov 2009 20:31:56 +0000

This book was completely eye-opening for me, even after having read many such others on the market today. I have applied the Mordkovich brothers' advice to my own company practice, and my internet business has expanded threefold. To anyone just starting out or looking for a boost in sales, this is the best investment you can make!

Rating: 5 / 5

Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines