Blogvertising and Splogs
Following on from a previous post about blogging for fun and profit, I was messing around with OIO publisher on a couple of other sites and was *really* surprised to see that people are actually buying ads on them.
Now, I can understand that there are companies that might want to buy an endorsement or discrete banner or button ad on a blog that’s widely read and/or written by someone semi-famous. But these ads were bought and paid for on autoblogs.
What’s the rationale behind advertising on a splog? Is it purely to hopefully get some traffic from a site that’s got targetted content and traffic from Twitter and other social sites? Any thoughts?